For the DAX company from Ludwigshafen, Blue Wheels Veranstaltungstechnik GmbH from Essen took over the entire technical planning and implementation of the exhibition at this year's K`, the world's leading trade fair for the plastics processing industry. The range of services provided by the Blue Wheels experts included all rigging, lighting, sound and media technology. The 45-square-meter video LED wall with 2.6 mm pixel pitch from renowned manufacturer InFiLED was particularly impressive. The 2 meter high and 22.5 meter long LED wall formed a circular arc on which BASF presented eye-catching brand messages. The content for this as well as an interactive shiftscreen solution was provided by LK Interactive GmbH, a sister company of Blue Wheels. Like Blue Wheels, the Essen content specialists are part of the group of LK-AG.
