IFA 2025: An impressive exhibition stand for Miele

At IFA 2025, we were able to create an extraordinary exhibition stand for our customer Miele — on an impressive 2,600 m² area with a total of 50 tons of material. From the first traverse to the last LED pixel, the latest event technology was installed here to create an unforgettable experience.

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An overview of the highlights:‍

• A 5x5 meter large, diagonally mounted LED wall with a special construction that ensures maximum image effect
• A stylish ceiling LED wall that creates a real outdoor feeling for the new Miele “Dreams” outdoor kitchen
• Semi-transparent LED elements that make the exhibition stand look open and airy
• A 17x4 meter LED mirror wall at IgnitionGate — impressive entrance and real crowd-puller
• Over 300 LED spotlights for precise and accentuated product lighting
• Media, lighting, sound and camera support for the live cooking show with Alexander Herrmann and Miele Culinary Managers

This exhibition stand was much more than just a presentation area. He perfectly showcased Miele's innovative new products — with impressive animated elements and lighting effects that amazed visitors.

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Behind the scenes

More than 25 dedicated experts from us, led by Stefan Renner and Nils Unger, worked hard for ten days to make the vision of our customer Miele a reality.